Football: Million dollar boost for LionsXII
SINGAPORE: The LionsXII got a million dollar boost on Saturday before they start their Malaysia Super League campaign.
It was a roaring piece of news for the players when Singapore hair care brand SilkPro decided to pick football for their 2012 Corporate Social Responsibility programme.
This latest partnership comes hot on the heels of StarHub's four-year deal with the team which was announced on January 5.
SilkPro is sponsoring the LionsXII for a year but the deal goes beyond just supporting football.
Tohtonku's Chief Executive Officer Calvin Lee said: "As the LionsXII is about fans, we will be inviting several families of the HELP Family Service Centre and the Young Women Muslim Association to the games. Only when family bonds will the nation come together.
"By stepping forward to do our part, we hope that other corporations will be encouraged to commit to this national journey. Good luck to the LionsXII and may we hear the Lions roar at Jalan Besar Stadium."
～News courtesy of Channel Newsasia～
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