Pay-TV fees for 2018 World Cup 'likely same'
Prices of television subscriptions to the next World Cup in 2018 may not come down despite the record low sign-ups for this year's tournament.
SingTel, which secured exclusive rights this year, has deep pockets and may want to shut rival pay-TV operator StarHub out of key sports content, said marketing and media experts.
So despite barely more than 100,000 households paying for the Brazil event, a dip of at least 25 per cent compared with the 2010 World Cup, SingTel may persist with paying big bucks.
"SingTel 'spoilt' the prices for sports broadcasts in Singapore. Unless SingTel and StarHub work together, prices won't come down," said marketing consultant Lars Voedisch.
~News courtesy of Straits Times~
Prices of television subscriptions to the next World Cup in 2018 may not come down despite the record low sign-ups for this year's tournament.
SingTel, which secured exclusive rights this year, has deep pockets and may want to shut rival pay-TV operator StarHub out of key sports content, said marketing and media experts.
So despite barely more than 100,000 households paying for the Brazil event, a dip of at least 25 per cent compared with the 2010 World Cup, SingTel may persist with paying big bucks.
"SingTel 'spoilt' the prices for sports broadcasts in Singapore. Unless SingTel and StarHub work together, prices won't come down," said marketing consultant Lars Voedisch.
~News courtesy of Straits Times~
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